WE FASHION - SALE CAMPAIGN
To set WE apart from its competitors I developed a bold and integrated sale campaign ‘WE are going red’. My responsibility was to direct the design and the online agencies and translate the concept into a cohesive look and feel for the windows, in-store POS, hangtags, bags, website and the e-mail newsletter.
The campaign ran across all 240 WE stores in Europe.
Work tasks
Design direction
Creative direction in-store & online execution
Design direction
Creative direction in-store & online execution
Copy & design by Denis Begin
